We are W/O and we design sustainable nonwoven incontinence products With Out compromise.

Revolutionising the incontinence industry

We are revolutionising the incontinence industry by designing nonwoven products With Out compromise. Our products are designed here in the UK using responsibly sourced, plant-based materials with the consumer and the planet in mind.

Our mission statement

To care for the world we live in, from the products we design to how we give back to society.

To set an example for environmental leadership and responsibility, not just in the world of nonwoven incontinence products – but beyond.

Our core values

Trust

Building trust with our customers, suppliers and employees is essential to our foundations as a sustainable and responsible business.

Innovation

We strive to innovate and discover new ways to create more sustainable products.

Solutions

We recognise our responsibility to find solutions to the environmental and social challenges facing our world.

Sustainability

We use recycled materials and sustainable production processes wherever possible and are committed to doing more.

Responsibility

We are transparent about our supply chain and ethical processes and will always look to support good causes.

Empowerment

We work to empower people to manage their incontinence with dignity and confidence.

Our pads

Our pads are designed with comfort and safety in mind. Each pad is made with responsibly-sourced, plant-based ingredients and contain no artificial fragrances, dyes, bleach or toxins.